SnapDeal.com led as the top site in the coupon sites category with nearly 1.5 million unique visitors during the month of June, followed by DealsandYou.com and Mydala.com which both neared one million online unique visitors, as per a report by comScore.
The report showed that in June, 4.6 million Internet users in India age 15 and older accessed the Coupons category from a home or work computer, reaching 10.4 percent of the entire online population. SnapDeal.com, which has tripled its audience in the past year, led the category with 1.5 million visitors during the month, followed by Dealsandyou.com with 990,000 visitors and MyDala.com with 952,000 visitors.
|Total Unique Visitors (000)|
|Total Internet : Total Audience||44,138|
Visitors Age 25-34 Represent Largest Portion of Coupon Audience
A demographic analysis of the audience for coupon sites revealed that males made up a significantly larger percentage of category audience at 61.8 percent compared to 38.2 percent females, although this is largely in line with India’s total Internet population. Persons between the ages of 25-34 accounted for the largest percentage of the Coupon category audience at 43 percent and were 5 percent more likely to access a coupon site compared to an average Internet user (Index of 105).