Nikon India launched another product named COOLPIX Zone in Kochi. The camera includes a compact COOLPIX camera and D-SLR. To promote the Nikon`s COOLPIX Zone brand, the company will take an extra retail plan of more than 1750 outlets stores and has planned to hire around 300 store promoters in the current financial year.
At present the company set more than 40 – D – SLR and COOLPIX Zone area in India and the states were these product are available are Coimbatore, Bangalore, Bhubneswar, Agra, Roorkee, Lucknow, Ahmedabad, Vishakapatnam, Mumbai, Pune, Deharadun, Allahabad, Kolkotta, capital of India Delhi and now at Kerala.
The Nikon was established in 1917 as Japan Optical Industries. In 1932, the name Nikkor was adopted for the camera lenses. In 1948, “Nikon I” the first Nikon camera was released. In 1959, the Nikon F SLR 35mm camera was introduced, the company was renamed Nikon Corporation in 1988.
Nikon is a part of international conglomerate which is the Mitsubishi Group and specializes in optical products in camera , binoculars , microscopes and the series which are available are Nikon D series SLR camera is known for the ‘Highest in Customer Satisfaction with Digital SLR cameras, secondly Nikon L series to make Life series have been designed to make memories easy and affordable thirdly is Nikon P series which comes as COOLPIX performance series of digital camera, offer advanced functions, ease of operation, and high image quality to satisfy photo and camera enthusiasts and this product is of ISO 3200 at full resolution then comes the fourth S series which contributes to standing for style and truly caters to the taste of all photography lovers. The series is especially popular for its attractive slim look among youngsters and ladies. It offers a variety of zoom ranges and mega pixel counts and these all comes under range of Rs 4000 to 21000.