“Yoga @ Work” for BIG Live & BIG FM Employees

Reliance Media World partners with Bajaj Capital to de-stress employees through ‘Yoga @ Work’. Reliance Media World’s BIG Live will exclusively promote this campaign though innovative on-ground and on air promotions on their radio station 92.7 BIG FM. ‘Yoga @ Work’ will be held in 180 corporate offices in all metro cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. [source]

The chants of ‘OM’ will now holler across corporate corridors as Reliance Media World (BIG Live along with BIG FM) and Bajaj Capital partner to de-stress and unwind employees of 180 corporate companies with ‘Yoga @ Work’. Bajaj Capital will also provide financial planning along with filing ITR without hassles of CA to ensure mental calmness and physical well being of the participants.

In today’s fast paced world the working population is experiencing increasing stress levels. This rise not only affects physical health but also causes emotional disturbances which in turn affect the overall lifestyle and social life of the person. ‘Yoga @ Work’ focuses on alleviating these stress levels of employees by helping them in stimulating and energizing themselves. This activity will be held between June – August, 2010.

Speaking on this initiative, Mr. Vishwajeet Parashar, Marketing Head, Bajaj Capital commented, “It brings great pleasure for Bajaj Capital to initiate this campaign where we can improve the lives of employees through ‘Yoga @ Work’. Our forte lies in providing financial advice and we are more than pleased to share our expertise through this activity. We will provide the participants with financial advice especially with financial planning, which would relieve them of their worries.”

Bajaj Capital would be providing the participants free of cost ITR services that would otherwise cost them. This will help the employees in planning their finances without any additional cost.

Also, commenting on this new initiative, Navneeth Mohan, National Head- BTL & Events commented, “It brings honour for Reliance Media World to be associated with Bajaj Capital, one of the leading financial companies. We are constantly developing new concepts for our clients and Bajaj Capital is the prefect partner to execute this initiative. We will ensure maximum participation through 360 degree on-air and on-ground promotions.”

Reliance Media World Limited is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at a steady pace becoming one of India’s leading media businesses. RMWL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street – in the business of out of home media, BIG Events – specializes in event creation & management BIG Live – in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural – offers holistic solutions for clients’ rural marketing requirements and BIG Digital – an initiative in the digital space offering mobile and online solutions.

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