BIGFlix Movie Rentals, India’s largest online and offline movie rental service, a division of Reliance BIG Entertainment, announced its retail expansion plans via the franchise route with a total of 150 stores by March 2011. BIGFlix.com will deliver movies at home to the people residing in Tier II cities which will include Jaipur, Vadodara, Surat, Lucknow, Nasik, Jamshedpur, Kochi, Patna, Nagpur, Kanpur and many more.
BIGFlix currently delivers movies to 9 cities with a total retail presence of 60 stores and an access to a wide range of 21000 titles across 13 Indian languages. BIGFlix.com will engage local logistic partners best suited to the respective cities’ dynamics to deliver movies at home to the masses. The BIGFlix franchise business will have two models, namely, Store franchise and Master franchise. Store franchise, is where the interested party can become the franchise of a single store in any specific city and Master franchise, is where the interested party can opt for the franchise of a set number of stores for a specific geographic location.
BIGFlix Movie Rentals by now has 10 franchise stores in cities like Mumbai, Pune, Delhi, Chandigarh, Faridabad and Panipat and will start operations once they have their respective logistics partners finalized for these cities.
Speaking on the announcement of the franchise plans, Mr. Puneet Sachdeva, Chief Lead- Franchise Operations, BIGFlix.com, said, “We are all geared up with the launch of our new expansion plans with the franchise route. While we will focus on the brand building and content acquisition aspects meeting with the specific requirements of the denizens residing in these cities, our franchisees will handle all the logistics and operations of the business. Considering that even today we see 75 – 80 % of our registrations come from the offline route, and constant tremendous response in terms of enquiries / registrations on our website from these cities for our movie service, we are confident that franchise model will be the most feasible path at this stage. Currently we have a customer base of 80,000 customers and with the franchise foray we aim to reach a target of 1, 50, 000 customers by March 2011.
Also, commenting on the launch, Mr. Pankaj Chandra, Chief Lead- Online Movie Rentals, said, “With the franchise route we aim to focus on the core aspects of our business and also reach as many people as possible and satisfy their overall movie entertainment needs. We have done intense research with regards to the movie watching habits of the population in these cities and have fine tuned basic requirements like content, pricing etc so as to cater to their requirements at best. Also, coupled with our constant urge to provide seamless experience of watching movies at home and aggressive marketing strategies planned for these cities, we will for sure meet their entertainment needs capturing the minds of the common man.”
BIGFlix.com, a part of Reliance BIG Entertainment, is India’s largest online and offline movie rental service, offering access to more than 21,000 titles. BIGFlix offers the biggest range of premium quality home video content spanning across 13 Indian as well as International languages. BIGFlix.com currently has a vast membership base of around 1,00,000 customers in the country. The service offers the biggest, widest library of films and other alternate content through multiple interfaces i.e. retail stores, online home delivery service and call centre. The service is available at affordable prices and offers option to view unlimited movies on subscription basis. With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials, music and other short form content. [pr]