Indian DTH Market to Have Largest Number of Subscribers by 2012

According to a study on Asia Pacific Pay TV and Broadband Markets 2010 by Media Partners Asia (MPA), India will become the largest Direct-To-Home (DTH) market in terms of subscribers by 2012. India will have 36 million DTH subscribers by 2012.

The Indian DTH TV industry has been growing at rapid pace since the inception of commercial services in 2003. At the end of 2009, India had 17 million subscribers. MPA estimates that the Indian DTH subscriber base will touch 45 million by 2014 and 58 million by 2020.

Most direct-to-home (DTH) satellite pay-TV operators will start making money after 2013. Total pay-TV subscription revenues in India will grow at an average annual rate of 14% over the next five years and 10% over the next decade, reaching USD 8 billion by 2014 and more than USD 12 billion by 2020.
The DTH services are now in a position to attract a large number of subscribers with the latest technology providing superior audio and video quality. Currently, the Indian DTH market is being served by six private players – Dish TV, Tata Sky, Sun Direct, Big TV, Airtel’ Digital TV and Videocon D2H. Also Read DTH TV in India – Features and Price Comparison. [via]

Be the first to comment

Leave a Reply