Tata Sky announced that it is slashing the cost of its set top boxes by 50% to Rs 1,499. Tata Sky had crossed 1.5 million connections and now available in almost 5,000 towns. Tata Sky planned to launch its high-end personal video recorder (PVR) this year which would help subscribers pause live television, record multiple programmes and enjoy true video-on-demand.
Tata Sky now offers to 140 channels. Tata Sky offers packages starting at Rs. 200 per month to 350 per month. The packages are designed especially for customers in the region – South Starter Pack (68 channels – 200 per month), Family Pack (91 channels, 250 p.m.), Super Saver Pack (116 channels, 300 p.m.), South Value Pack (103 channels, 300 p.m.) and South Jumbo Pack (132 channels, 350 p.m.), and other add-on packages Sports Gold, Lifestyle Gold and Education Gold.
I have been a Tata Sky subscriber for more than a year now, and I am really satisfied with the quality of the video, audio and customer support. I never had an interruption worth mentioning, compared to the Asianet cable TV here in Thiruvananthapuram.
It is anticipated that Reliance and Bharti are making their entry into the DTH space this year with freebies and attractive packages for winning customers. Let us wait and see where the DTH war take us to!