T24 “Talk 24” GSM Mobile Service by Tata TL & Future Group

Tata Teleservices Limited and Future Group announced the launch of mobile telephony services under the brand name T24 on the GSM platform. The exciting new service was commercially launched at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani in Hyderabad. The companies had unveiled Brand T24 after signing a strategic alliance in February this year.

The T24 tariff plans will reflect the competitive per-second rates being offered for pre-paid customers on Tata Teleservices Limited’s GSM network. In addition, customers will be rewarded with free talk-time for every purchase above Rs 500 made at Future Group shopping outlets. For example, a T24 customer buying products worth Rs 2,501 at Pantaloons or EZone will stand to gain 50 minutes of free talk-time. Also, a customer spending Rs 1,501 in Big Bazaar will gain 90 minutes of free talk-time for every purchase. In keeping with TTSL’s constant innovation, plans will keep evolving to offer ever-more attractive options to the customer.

The T24 mobile telephony service will be sold through Future Group’s extensive retail footprint across the country, beginning with Andhra Pradesh. It will be progressively rolled out across the country in the next couple of months, through Future Group’s retail networks in over 75 cities and 65 rural destinations. Customers visiting Future Group retail chains like Pantaloons, Big Bazaar, Central, Brand Factory, EZone, Home Town and Aadhar, among others, will be offered this exclusive mobile connection and tariff plan, wherein they can win free talk-time based on their purchase of at these stores. Every time they spend on buying talk-time, customers will be rewarded with special deals and promotions at the retail outlets.


T24 stands for Talk 24, and was a natural choice of brand-name for us in this unique partnership, one that will provide customers with a dual advantage all 24 hours of the day- ‘Shop More, Talk More‘ and ‘Talk More, Shop More‘. The T24 mobile telephony service is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited’s stated objective of constantly innovating to redefine the telecom experience in the country,” he added.

“Shopping and talking on our mobile phones are among the two favorite activities for all of us in India. With T24, we have been able to develop a unique customer value proposition that combines these interests of the aspirational Indian. Customers will get shopping benefits for talking, and talk-time benefits each time they shop,” Mr Kishore Biyani, Group Chief Executive Officer of Future Group, said. “We believe that with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who patronize our stores,” he added. [pr

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the brands Tata Indicom, Tata DOCOMO, Virgin Mobile, Tata Photon and Tata Walky-and uses both the CDMA and GSM technology platform(s) for its wireless networks.

Future Group‘s retail businesses operate around 16 million square feet of retail space in 75 cities and towns and 65 rural locations across India. As of June 2010, the group operated, 131 Big Bazaar stores, 172 Food Bazaar stores, 48 Pantaloons Fresh Fashion stores and 12 Central stores. The group’s speciality retail formats include, sportswear retailer, Planet Sports, electronics retailer eZone, home improvement chain Home Town and rural retail chain Aadhaar, among others.

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