SMS GupShup raises $12 Million, Expanding to Philippines and Indonesia

SMS GupShup has raised USD 12 million in Series D venture financing round. With this new financing round, the total funding of SMS GupShup comes to $37 million. The new funding will be used to expand into other markets such as the Philippines and Indonesia, for product development and to hire new staff in engineering, advertising and marketing.

Mumbai-based SMS GupShup is a social SMS service that allows users communicate and connect with family, friends and fans using mobile handsets. Launched in April 2007, SMS GupShup now serves 26 million users in over two million SMS communities. These communities range from religious groups to sports teams to fan clubs of celebrities.

GupShup provides a centerpiece of connectivity in India through mobile phones, whether it’s daily news, traffic reports or business alerts.

The company offers reply-all group messaging service in partnership with mobile carriers. Over 100 advertisers currently run on the network. A few thousand SMEs and several corporations are deploying GupShup’s mobile messaging solutions for their business needs.

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