Android Applications developed by Google are the most popular among smartphone users in India, according to a survey conducted by Nielsen Informate panel. 25 per cent of the time spent by Indian smartphone users are spent on Google-developed Android apps. The study also reveals that smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities.
Among the applications developed by google, the most used ones are Android Market, YouTube, Gmail, GTalk, Google Maps.
Google has the #1 app in terms of reach for 5 out of top 7 genres, while Facebook dominates social networking
Google properties occupy the top spot in five of the top seven genres, by reach. Facebook and Nimbuzz lead the social networking and chat genres respectively.
Google does well in time spent with the top app categories
[advt]Google apps dominate in terms of time spent for streaming video, GPS, email, and search. 94% of time spent on streaming video goes to YouTube, while 86% of time spent on GPS is with Google. However, when it comes to social networking and chat applications, Google struggles to obtain more than a few percentage points of time spent.
Google apps dominate across age groups
Google Apps have a fairly uniform usage across age groups indicating the success Google has had in establishing itself with all mobile users.