Shaadi.com matrimonial service launched ‘Angry Brides’ a game to create awareness and showcase the company’s stand against Dowry. The game has been conceptualized, designed and developed in-house by the Shaadi.com team.
It was launched on Shaadi.com’s Facebook page that has nearly 266,600 followers. To play the game and take a stand against Dowry, all you need to do is log in to your Facebook account, go to the Shaadi page and click on ‘Angry Brides’ at the left-hand side. or directly go to tha Shaadi.com Facebook page by clicking http://www.facebook.com/shaadicom to play the game and support the Anti-Dowry campaign.
[advt]The game involves three grooms with a heavy Dowry price tag. The players need to strike the dodging grooms with a weapon of their choice. Each aim decreases the price of the groom and adds the saved money to the player’s Anti-Dowry fund, which players can choose to publish on their Facebook wall or tweet to their timeline.
Commenting on the ‘Angry Brides’ initiative, Ram Bhamidi, Sr. VP & Head of Online Marketing, Shaadi.com said:
“The ‘Angry Brides’ game is our way of throwing a spotlight on the nuisance of Dowry. According to a 2007 study by NCRB, there’s a Dowry-related death every 4 hours in India. We condemn this menace and have consistently run campaigns on Social Media to help create awareness on the seriousness of this issue.”