Twitter has partnered with Bharti Airtel, the largest mobile operator in India, to allow the Indians to send tweets at the standard SMS rates and receive tweets for free.
The SMS deal helps mobile phone users who does not have wireless Internet or data plans. To try Twitter in your Airtel mobile phone, send START to 53000, at a cost of 1 Rupee.
Twitter is not about technology, it’s about people. We worked quickly to establish full SMS service in India with the largest operator because organic growth in the region has been unusually strong and there is huge potential for positive impact. India already shines brightly with Twitter advocates like film stars Priyanka Chopra @priyankachopra Gul Panag @gulpanag, and Mallika Sherawat @mallikala, director Karan Johar @kjohar25, Minister of State Shashi Tharoor @shashitharoor, upper house member Pritish Nandy @pritishnandy, news anchors Barkha Dutt @bdutt and Vir Sanghvi @virsanghvi, plus media outlets MTV India @MTVindia and NDTV @ndtv just to name a few. [twitter blog]