Multiply is a vibrant Social Shopping destination that feels like a visit with friends to the Shopping mall, only faster and more convenient. The Multiply Marketplace, one of the world’s largest online shopping malls, connects merchants with shoppers interested in all kinds of products and services, from clothing and jewelry to electronics and appliances. It is also a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their “real-world” network
Multiply offers a free, highly-customizable web presence with social networking features so they can be intimately connected to their customers. Shoppers can interact with sellers, learn more about products and share their opinions and experiences with others.
[advt]Multiply’s unique evolution path could be attributed to the site’s emphasis on Media Sharing and Customization. It supports the automatic uploading of pictures, onsite photo editing, and advancedemail-like newsfeeds.
The concept of Multiply is similar to platforms such as Facebook, Hi5, Friendster, and Bebo. It has a “social network” structure requiring users to add their friends and contacts before interaction can happen. However, Multiply is interesting in the ways it diverges from the popular platforms. Most social networks focus on connecting people. Multiply focuses on content creation. It is like a blogging platform such as WordPress.
Multiply users gain access to more than just their “real life” friends and family. Information can also be shared with friends of friends, as well as groups. Groups exist outside of the “network” structure, enabling people with certain interests to share the aforementioned types of media with others who share their interests, but may not be closely connected to them through relationships