Airtel is now the first Indian mobile provider to offer SMS 2.0 innovative service to its 55 million customers. SMS 2.0 enables Airtel users to discover a host of relevant content services along with enhanced messaging features.
SMS 2.0 has converged messaging, content, and contextual advertising into one seamless application, which resides as the default SMS application on the customer’s mobile handset.
The UK-based Affle is the inventor of this technology. Airtel has been piloting this SMS2.0 technology in Delhi and NCR since June 2007 and seen positive resonpose from users.
Airtel says that the youth and young professionals are more active users of messaging. SMS2.0 service will enrich the messaging and communication experience and also add more value to the customers.
It offers message personalization options like composing & sending messages with a variety of text & background colours and interesting emoticons. It delivers user relevant content (like News, Jokes, Movie updates, Cricket, Astrology etc.) which is seamlessly integrated into messaging platform.
The SMS2.0 application is a free upgrade to the regular SMS application. To download SMS2.0, the Airtel customer simply sends SMS2 to 543210. There is no charge for downloading and for subsequent content delivery on this platform; the SMS charges remain unchanged and according to the existing mobile plan.