Airtel SMS2.0 – The World’s First Upgrade to SMS 2.0

Airtel is now the first Indian mobile provider to offer SMS 2.0 innovative service to its 55 million customers. SMS 2.0 enables Airtel users to discover a host of relevant content services along with enhanced messaging features.

SMS 2.0 has converged messaging, content, and contextual advertising into one seamless application, which resides as the default SMS application on the customer’s mobile handset.

The UK-based Affle is the inventor of this technology. Airtel has been piloting this SMS2.0 technology in Delhi and NCR since June 2007 and seen positive resonpose from users.

Airtel says that the youth and young professionals are more active users of messaging. SMS2.0 service will enrich the messaging and communication experience and also add more value to the customers.

It offers message personalization options like composing & sending messages with a variety of text & background colours and interesting emoticons. It delivers user relevant content (like News, Jokes, Movie updates, Cricket, Astrology etc.) which is seamlessly integrated into messaging platform.

The SMS2.0 application is a free upgrade to the regular SMS application. To download SMS2.0, the Airtel customer simply sends SMS2 to 543210. There is no charge for downloading and for subsequent content delivery on this platform; the SMS charges remain unchanged and according to the existing mobile plan.

via moneycontrol


  1. Even after uninstalling (Menu->Tools-> App. Mgr. -> then scroll down to SMS2.0 part 1->Options->Remove) it takes a long time to SMS.

  2. as sms 2 is working fine on my nokia 7210 supernova.after some times i format my mmc card .and installing again from airtel live it is nt installing showing conflicts items show. if any on e is using sms 2 on his 7210 supernova . then plz mail me the application sms 2 on my mail id [email protected] ………………..

  3. hiiiii unable to install this application on my mobile N72, part 1 was installed successfuly and for part 2 it says file was corrupted…please help……plz help me

  4. Hi to all of you facing a prob of uninstalling SMS2.0
    It’s pretty simple..for those of you who have a Nokia mobile, go to Menu->Tools-> App. Mgr. -> then scroll down to SMS2.0 part 1->Options->Remove. Repeat the same for SMS2.0 part 2.
    Then restart ur mobile, tht’s it..

  5. This service sms2.0 is not access on my mobile. part 1 of 2 is downloaded successfully but part 2of2 shows corrupted file.
    please provide solution if any

  6. hey i cant able to download the sms 2.0 pls help me…i cant able to downlod the app. by the link i received through sms…pls help me

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