Aircel, the fifth largest mobile service provider in India, launched GSM Service in Kerala. Actor Prithvi Raj inagurated the service in Kochi. Aircel claims to have far reach in almost all villages in Kerala. They have signed agreements with other mobile providers for sharing the towers for locations where Aircel do not own their own cell phone tower.
Aircel has a subscriber base of over 16 million. In the first phase Aircel will be investing Rs 500 crore in Kerala. Kerala has a mobile penitration of 42%.
Aircel introduced the lowest inbuilt Gulf (UAE, Saudi, Bahrain) tariff at Rs 5.99 per minute. Aircel also has special tariff for calls and SMS between Kerala and Tamil Nadu.
Aircel announced a Prepaid Start-up Kit of rupees 296, which contains an Aircel Prepaid SIM card, customer engagement form, prepaid booklet, first recharge card and rate cutter of rupees 198.
Local calls and calls within Kerala telecom circle are charged one rupee for the first minutes and 50 paise for subsequent minutes. STD calls to Tamil Nadu is only 50 paise only. STD calls to other states is 1.50 rupees.