65% of adult internet users use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago according to a survey published by the Pew Research Center. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.
The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).
[advt]In a separate question, when social networking users were asked for one word to describe their experiences using social networking sites, “good” was the most common response. Overall, positive responses far outweighed the negative and neutral words that were associated with social networking sites (more than half of the respondents used positive terms). Users repeatedly described their experiences as “fun,” “great,” “interesting” and “convenient.” Less common were superlatives such as “astounding,” “necessity,” and “empowering.”
Mary Madden, Senior Research Specialist and co-author of the report:
“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools. While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”