A survey conducted by ChangeWave says that Apple iOS remains the number one preference for buyers – with 46% of those planning to buy a smart phone in the next 90 days saying they prefer to have the Apple iOS on their new phone, up 2-pts since the March survey.
The new survey of 4,163 consumers has taken a fresh look at smart phone demand trends – including mobile OS and smart phone preferences going forward.
The Apple iOS and Google Android OS continue to dominate preferences for mobile operating systems, according to the latest ChangeWave survey results.
Firmly in second in the North American market, the Android OS (32%) has registered a slight uptick (up 1-pt) in terms of future buyer preference. In contrast, Research in Motion’s BlackBerry OS (4%; down 1-pt) has once again hit its lowest level ever in a ChangeWave survey.
[advt]The June survey focused on key comparisons between the Apple iOS and Google Android OS – including the impact of Apple’s new iCloud service – along with the latest momentum trends for Motorola and Research in Motion.
This survey focuses primarily on the North American smart phone market – with the sample being 89% U.S. respondents and 11% outside the U.S.
Changewave surveyalso looked at OS customer satisfaction ratings based upon the operating system consumers have on their smart phones, and once again Apple is the clear leader – with 70% of customers using the iOS saying they are Very Satisfied.
The Android OS ranks second, with half (50%) of its users saying they’re Very Satisfied.
Both industry leaders are far ahead of the overall Very Satisfied ratings for the other major operating systems – Windows OS (27%) and RIM OS (26%).
But in an encouraging sign for Microsoft, a big difference is seen between the high Very Satisfied rating for Windows Phone 7 (57%) vs. the much lower rating for Windows Mobile OS (14%). Even so, the higher Windows Phone 7 rating has yet to produce a sustained momentum boost for Microsoft in term of buyer preferences.
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