Yahoo India announced the launch of ‘Yahoo! Video’, a free online service in partnership with TV channels and film production houses.
Yahoo video will provide original content across multiple genres such as news, entertainment, lifestyle and movies from 35 content producers which include NDTV, Star TV, Shemaroo, Headlines Today, PVR Pictures and Ultra. According to a recent ComScore report, over 30 million unique users in India watch online videos every month and on an average, each user watches about 58 videos a month.
Yahoo! India Managing Director Arun Tadanki said:
“Online video consumption is growing at a rapid pace. However, what the Indian market lacked was a safe and piracy free destination delivering high quality and strictly original content”.