The Vitrue 100 annually ranks the most social brands by analyzing online conversations on a daily basis across social networks blogs, micro-blogs, photo and video sharing sites using the Vitrue Social Media Index (SMI).
30% of the Vitrue 100 list consists of consumer electronic brands, followed by fashion and retail (20%), transportaion (17%) and media and broadcasting (12%).
During 2010, Apple’s iPhone continues to be at the #1 position for the 3rd year. Blackberry generated tremendous buzz and news headlines and moved up to the second position. Android made itself into the fourth position, while the iPad brand managed to be at the fifth position. Other consumer electronics brand names at the top of the list are Sony, Apple, Samsung, iPod and Xbox.[advt]
Vitrue Social Media Index scores are comprised of various mentions from social networks like Facebook and Twitter to popular media sites like YouTube and Flickr. The Vitrue SMI score provides a snapshot in time to help make sense of the overwhelming amount of measurable data.
The Vitrue SMI is updated daily based on different dimensions of social interactivity including Social Networking, Video Sharing, Status Updates, Photo Sharing and Blogs. The rankings represent the sheer volume of social mentions and not sentiment or perception of a brand. [source]
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