Telemarketing Firms to Get ‘700’ Series Numbers

Telecom Regulatory Authority of India (TRAI) will announce new guidelines to curb unsolicited calls by Telemarketing Firms, to make the process effective. Moreover, the telemarketing firms would be allotted a separate series of numbers beginning with ‘700’ that would allow subscribers to recognise their calls and decide whether to accept or reject them.

It will be the responsibility of both telemarketing firms, as well as service providers, to ensure that subscribers who have opted for not getting such calls are not harassed by telemarketers. The government had earlier formed a “National Do Not Call” (NDNC) Registry in 2007.

As per the revised recommendations, TRAI has proposed a fine of Rs. 25,000 for the first offence by a telemarketing company, which would go up to Rs. 75,000 in case of a second violation, Rs. 80,000 for the third, Rs. 1.25 lakh for the fourth, Rs. 1.50 lakh for the fifth and Rs. 2 lakh for the sixth offence, following which the number will be blocked by all service providers.

Similarly, the service providers would also be subject to hefty penalties ranging from up to Rs. 1 lakh for the first offence to up to Rs. 10 lakh for the fourth offence. [source]

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