Moshi Monsters is a Social Networking online game and virtual Pet site targeted at children aged 7 to 12, although users of any age can play. The player adopts and cares for a Pet Monster, solves educational puzzles which leads to rewards called Rox which can be used as currency to buy items for the adopted monster, such as food and furniture. The game was developed in 2007 by the British media company Mind Candy and launched in April 2008.
Visitors to the site can adopt their very own pet Monster, give it a name and design its color scheme. Each Monster has a lively personality that develops the more it is played with.
Monster owners can nuture their pet by solving daily puzzle games to earn Rox, the in-game currency. Rox can be used to buy weird and wonderful things in the virtual shop to keep Monsters healthy and happy.
Monster owners can make new friends and connect with existing friends through a wide variety of safe social networking features such as Monster blogs, Newsfeeds, pinboards and buddy lists. We’re hard-at-work dreaming up all sorts of new features to expand the game play and world of Moshi Monsters.
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