A microsite is an individual webpage or cluster of webpages containing specialized group of information which are meant to function as an auxiliary supplement to a primary website, primarily for branding and advertising. The microsite’s main landing page most likely has its own domain name or URL. Such sites may be linked in to a main site, or taken completely off a site’s server when the site is used for a temporary purpose.
- Microsites contains special purpose cohesive content.
- Microsites could be for a temporary purpose to promote an activity or event.
- Microsites add value to the site’s visitors for branding purposes.
- Microsites may be created specifically to carry contextual advertising.
- Microsites are also created in order to specifically carry topic-specific keyword-rich content with the goal of having search engines rank them highly when users seek such content topics online.
For example, marutisx4.com is the microsite of Maruti Suzuki XS4 car. The microsite contains more specialised in-depth information on the particular car rather than listing all cars from Maruti Suzuki. The microsite is linked form the homepage marutisuzuki.com.
Check out some ofthe sample microsites :