Microsites for Advertsing & Branding

A microsite is an individual webpage or cluster of webpages containing specialized group of information which are meant to function as an auxiliary supplement to a primary website, primarily for branding and advertising. The microsite’s main landing page most likely has its own domain name or URL. Such sites may be linked in to a main site, or taken completely off a site’s server when the site is used for a temporary purpose.

  • Microsites contains special purpose cohesive content.
  • Microsites could be for a temporary purpose to promote an activity or event.
  • Microsites add value to the site’s visitors for branding purposes.
  • Microsites may be created specifically to carry contextual advertising.
  • Microsites are also created in order to specifically carry topic-specific keyword-rich content with the goal of having search engines rank them highly when users seek such content topics online.

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For example, marutisx4.com is the microsite of Maruti Suzuki XS4 car. The microsite contains more specialised in-depth information on the particular car rather than listing all cars from Maruti Suzuki. The microsite is linked form the homepage marutisuzuki.com.

Check out some ofthe sample microsites :

Read more about microsites here and here.

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