BSNL has partnered with LiveMedia to further strengthen its marketing thrust in rural, semi-urban and urban markets across the country. With this strategic alliance, LiveMedia will show BSNL advertisements on its screens. These advertisements have been specially developed to give a boost to the marketing of BSNL services in the areas of Mobile Telephony, 3G, Live TV, CDMA Wireless Phones and 3G Data Cards.
LiveMedia’s network spans over 2500 locations through 5000 high quality LCD screens spread over 80 cities, towns and rural centres and addresses over 50 million footfalls in a month.
LiveMedia currently runs 13 different branded programmes, including such hits as Humour Live, Dhakkan’s Diary, Yo Mousi, Kittty & Witty, Mr. Wise, Horoscope, Music Live, Trivia Live and Fashion Live. Many of these programmes have been adapted to vernacular languages in rural areas.
According to Mr. Rajan Mehta, CEO of LiveMedia, viewers spend an average of 30 minutes before a LiveMedia screen. This gives ample time for advertising messages to register with viewers. [source]