Mumbai based Loop Mobile has launched a traffic SMS alerts service for its subscribers. Live traffic information directly sourced from the Traffic Police control room will be pushed to the subscribers during peak traffic periods in the day. Loop Mobile has partnered with Birds Eye Systems to provide the service.
You can subscribe to the traffic alerts by sending a text message SUB TRAFF to 53535 (toll-free) or dialling the USSD code *888*8#. The service is charged at Re 1 per day for prepaid users and Rs 30 per month for postpaid users.
Subscribers can choose the start and end locations and the time schedule to receive the real time traffic information throughout the day for their routes of travel. Subscribers can set the route preference by sending an SMS with the text SMS TRAFFto to receive daily alerts along that route. Subscribers can also get on-demand alerts by sending GET to to 53535.
This alert solution is expected to add value to the subscribers and be alert and aware of congestion on the Mumbai roads. In the future, Loop Mobile plans to provide travel time estimates and alternate route suggestions as part of the SMS.
The traffic alerts will be integrated with the Mumbai Traffic Police website.