SpotM – Yahoo’s New Social Network for the Indian Youth

Yahoo! India announced the launch of SpotM, another social network for the Indian youth, especially college students of 16-24 age.

SpotM is currently in private beta, invite only. SpotM offers two new concepts compared to other social networking sites.

  • The idea of a secret friend – SpotM will allow users to make friends with other users and if they choose, make those friends private so other users don’t know about the relationship
  • SMS integration with Anonymous chat – Have private conversations with others without revealing their mobile number.

There are numerous Social Networking sites in India, including Orkut, Facebook, Hi5, BigAdda, etc.. With Yahoo’s current user base in India, will they be able to get a spot for SpotM in the social networking area?

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