Google’s Features Visual Technology & Personalisation

How many shopping sites have you probably visited to find that perfect match of boots, clothing or fashion accessories that fits your imagination? It is in this context that Google is trying to make a difference with its own feature rich shopping site – is a highly visual, social and personalized shopping destination. is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers – celebrities, stylists, designers, and fashion bloggers.

Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online. is built on technology developed by a team of fashion experts who work with engineers to “teach” the computer systems to understand various patterns, pairings, and genre definitions.

When signed into your account, learns about your style and preferences and in turn, provides you better results and recommendations over time. Ultimately, will provide shoppers with a much richer and interactive shopping experience and help drive traffic to retailers’ websites. offers features that aim to save the shopper’s time in reaching to a product that he had in his mind. For each boutique you select, you can refine your search with additional choices such as color, style, price, designer, size and store. offers its visitors with quality product pictures which help them analyze products in detail. The site virtually helps you in assembling your boutiques based on your algorithmic assessments of fashion preferences the user had in their mind.

The site’s origin can be traced to Google’s acquisition of, a visual search engine. However you will not see any Google logos or branding on the site which may appear in the future.

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