Google Trends & Google Zeitgeist

May 14, 2006 Google

Recently Google Labs introduced a new tool called Google Trends that uses the Google Zeitgeist to help find facts and trends related to search and news.

See how Google Trends compares India and Pakistan. winking

How does Google Trends work?

Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time. We then show you a graph with the results — our search-volume graph.

Located just beneath our search-volume graph is our news-reference-volume graph. This graph shows you the number of times your topic appeared in Google News stories. When Google Trends detects a spike in the volume of news stories for a particular term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike. Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future.

Below the search and news volume graphs, Google Trends displays the top cities, regions, and languages for the first term you entered.

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