Google has launched g.co – a new URL shortcut that will link only to official Google products and services. Google took over g.co domain to use it to send you only to webpages that are owned by Google, and only google can create g.co shortcuts.
Whenever you see a short “g.co” link, you can trust that it will always take you to a Google product or service.
You can’t tell what website you are going to be redirected to. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.
The search giant already owns goo.gl, a public URL shortener it launched in 2009. Unlike g.co, the goo.gl URL shortener can be used for any link on the web via the Google Toolbar. You can use this to shorten up URLs across the web.
Google has been using the goo.gl URL shortener for its products until now, wants to limit the confusion about where its goo.gl links lead to. Like Google, Twitter also obtained t.co last year to improve how links are shared and secured on its platform.