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The Halo Effect by Phil Rosenzweig
Great ideas, specific articulations of them and the books which present them transcend genres. The Halo Effect by Phil Rosenzweig who is a professor of strategy and international management at IMD, Switzerland will most probably, be always found in the business section of the bookstores around the world. It just shouldn’t shouldn’t be so as it is a book which is as genre crossing as any, which should be read by many more than the people who would browse that section and is one which will surely be judged as one of the most important business books ever written. […]
