Adobe Systems is eyeing India as a huge market for mobile applications. As one of the fastest growing mobile markets in the world, India offers a huge opportunity to technology vendors.
Adobe has announced its collaboration with organizations like redBus, Perfios, and Standard Chartered Bank to offer highly-interactive mobile apps for Indian consumers. The company also showcased the work it is doing with Janaagraha, a leading non-profit organization, in its popular ‘I Paid A Bribe’ initiative.
In the financial services space, Adobe announced its collaboration with Standard Chartered Bank on the recent Indian launch of its global mobile banking application called ‘Breeze’. The bank has used Adobe tools to create a fully transactional banking application that Adobe claims offers a rich consumer experience across a variety of tablets and smartphone devices.
Adobe Systems announced its collaboration with redBus, a bus ticketing company and Perfios, a personal finance software company to offer highly-interactive mobile apps for Indian consumers. For example, redBus has used Adobe’s products to create a mobile app that allows users to book bus tickets for thousands of routes across India. The mobile app provides a highly intuitive interface and enables consumers to assign their seats, compare fares and check routes. Similarly, the company has partnered with Perfios to help create a mobile app that allows consumers to effectively monitor and manage their personal finances.