Global phone users sent a staggering 43 billion text messages to wish their loved ones a happy new year. Growth was strong in both the mature and emerging markets, according to the report.
India’s 220 million mobile subscribers sent over a billion text messages representing a 300 per cent increase on daily traffic levels. [More Than a Billion SMS Wishing Happy New Year in India]
The Philippines retained its title as the text messaging capital of the world, sending a remarkable 1.39 billion text messages from a subscriber base of just 50 million. That means, on an average of 28 SMS per subscriber in Philippines, comparing to the 4.5 SMS per subscriber in India!