ZTE Corporation, a global provider of telecommunications equipment and network solutions, announced that it has deployed an advanced VAS Platform for Vodafone Essar in India. With the completion of the platform, Vodafone customers can avail the Vodafone Newswrap, a Mobile Newspaper service offering the latest news and happenings from around the world, right on their mobile phones. ZTE India is aggressively expanding its capabilities in the VAS segment as it focuses on winning a substantial share of the upcoming Value Added Service projects in the country.
With the rapid increase in the number of mobile phone subscribers in India, mobile newspapers are fast emerging as a preferred mode for receiving news and updates. This is primarily on account of the anytime, anywhere access to news offered along with advantages in dissemination of news and quick updates. While news updates have been available on mobiles, this is the first time that a mobile newspaper service via MMS has been deployed commercially by any operator in the country. ZTE has utilised its extensive experience of mobile newspaper systems globally to offer the service in the Indian market. [source]