Vringo Inc., has launched its video ringtone platform for Indian consumer in partnership with Hungama Digital Media Entertainment. The partnership provides digital access to Bollywood and South-Asian entertainment content, with 9 million unique visitors across 127 countries.
Vringo will add premium content from Hungama to its video ringtone content library and will share revenues, under the agreement, which was formalized and signed in March 2009.
The Vringo-Hungama service is available to a potential 500 million subscribers on 15 different Indian cellular operators including Reliance, Bharti Airtel and Tata. Vringo will also make Hungama content available through its existing services in the UK, UAE and Malaysia.
The service is live with 15 operators and features the most popular Bollywood titles and scenes provided by Hungama.
Vringo is a provider of software platforms for mobile video services and video ringtones. Vringo has content partnerships with major content providers including EMI, T-Pain, Tiesto, Muhammad Ali, Turner, Marvel, Discovery Mobile, RTL, Ingrooves and Agence France-Presse.