SMS GupShup Scrubber Application to Clean up Mobile Spam in India

According to some estimates, mobile spam may account for about half of all SMS messages within the Indian sub-continent and costs residents at least $750 million in lost time each year. SMS GupShup has introduced a new solution, called Scrubber, which makes it simple for marketers to update their Do Not Call lists.

SMSGupShup’s lastest offering enables user to classify Indian mobile and landline numbers as per National Consumer Preference Registry (NCPR) guidelines of TRAI. When the new TRAI regime comes into force, all stakeholders including telecom operators, telemaketers, SMS message aggregators and outbound call centers need to ensure NCPR complaince. Using the Scrubber app will ensure full complaince with TRAI NCPR rules and help you run your voice/data compaigns, promotional activities smoothly.

[advt]In their plans the Indian government plans to issue new NCPR twice each week. The SMS GupShup application helps carriers, telemarketers, outbound call centers and others ‘scrub’ their lists according to consumer preferences to ensure those users aren’t spammed. Both mobile and land line numbers are scrubbed with the platform.

Phone and cellular numbers are matched and filtered according to user preferences; it has been tested on the more than 3 billion messages served by SMS GupShup each month. The solution works with voice, data and SMS message options.

Dr. Viswanath Ramachandran, Chief Technology Officer of SMS GupShup said, ”The Scrubber will allow people to harness the power of the mobile medium responsibly. Marketers will now be able to target mobile users more effectively, and communicate with only those who are interested in receiving their communications – providing an end to mobile spam. The launch of the Scrubber will undoubtedly provide great relief for brands and advertisers who have struggled with the fine line between mobile marketing and spam in the past, and have massive databases to clean.”

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