Rediff.com India Limited introduced its group deals service, named Rediff Deal Ho Jaye!, offering consumers an opportunity to discover new local services at discounted prices.
As rediff have roots in e-commerce in India and online media, ther are having an audience of more than 15 million unique visitors per month which help Rediff.com to offer advertisers the ability to reach consumers in 40 cities throughout India. The service also enables consumers to learn about exciting things to do in their cities, to try out services that they haven’t tried before at significant discounts and to stay informed of new deals.
Rediff.com Deal Ho Jaye! offers will come from local merchants in each city. Consumers will be able to track upcoming promotions by subscribing to the Deal Ho Jaye! email newsletter or by SMS.
The service, essentially, offers consumers local services in about 40 cities across India at discounts that range from 30 per cent to 60 per cent on any deals that they avail of.
[advt]Inbigger cities, consumers will now have the ability to locate deals even at a local zone level; in Mumbai, for example, consumers can opt to see deals in South Mumbai, Western suburbs, Central suburbs, and Navi Mumbai. For a full list of cities where Rediff Deal Ho Jaye! is available or to sign up your location, go to www.rediff.com and click on the Deals icon.
How the deal works?
- Buy a deal. Pay only advance by Cash on Delivery, Credit/Debit Card or Internet Banking
- Get your Coupon delivered by Post, E-mail and SMS
- Show your Coupon to the merchant and pay the remaining amount
- Enjoy the deal!
Customers buying a deal will have to make an advance part-payment to Rediff.Deal Ho Jaye! and the rest of the deal amount to the merchant. On paying the advance amount, customers will get a coupon either in their mailbox or a coupon code on their mobile which will have to be shown to the merchant and make the remaining payment.
For those who want to make offline payments, cash-on-delivery facility is also available, Balakrishnan said.
Every deal, however, comes with a time limit during which a particular service has to be availed. Customers can also cancel the deal before the validity expires or can call the customer service in case of any issues.
Ajit Balakrishnan, Chairman and CEO. Rediff.com said,
“With the introduction of Deal Ho Jaye!, Rediff now offers local merchants and business owners options for reaching consumers well beyond their traditional scope, building upon our e-commerce platform. Merchants will now have the ability to take advantage of Rediff.com’s reach to generate business through new customers by offering special discounts and promotions on Rediff Deal Ho Jaye!. Deal Ho Jaye! will help consumers discover new services and experiences in their city, such as restaurants, spas, hotels, healthcare, tattoos, hobby classes, adventure sports and other local attractions across 70 categories and at 30-60% discounts, thus helping them make the most of their quality time with their family and friends.”