– Online Software for Web Analytics and Content Optimization is web analytics and content optimization software for online publishers. It built three products, the Reader, the Publisher Platform, and the latest Dash, an analytics tool for large publishers.┬á’s product, Dash, is built on top of the platform. Dash parses articles on a publisher’s site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers.

[advt]The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled. In addition to providing site analytics, Dash can show users what topics are people are resonating with across the web through their webwide trends interface.

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