Parse.ly is web analytics and content optimization software for online publishers. It built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers. Parse.ly’s product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher’s site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers.
[advt]The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled. In addition to providing site analytics, Dash can show users what topics are people are resonating with across the web through their webwide trends interface.