According to a new study by WDSGlobal, only 20% of a mobile phone’s features are used regularly; up to a quarter remain completely undiscovered.
Users struggled to list more than half a dozen services featured on their current mobile phone. Regular usage was largely confined to voice, text messaging, address book, camera and alarm clock. Users do dip into additional services, such as the music player, Internet and games.
Many mobile phones offer dozens of features and preinstalled applications, which makes users feel overwhelmed. Poor user interfaces and complex menu structures mean that many revenue generating services are buried several layers deep and are unlikely to be discovered.
Designing user interfaces to work within the limited sized mobile screens is a challenging task. Adding more features would require complex menu structures. It reduces the possibility for the end user to discover the exact mobile application.