MTS announced the launch of MTS Super Zero – a first of its kind initiative for both for its new and existing prepaid voice customers across India. MTS customers will now be able to make unlimited MTS to MTS local and national calls at a rate as low as Zero Paisa. Additionally, customers availing Super Zero can also enjoy free local and national SMSs. Super Zero comes with the choice of daily, weekly and monthly offerings.
The launch of MTS ‘Super Zero’ is supported by a 360 degree communication campaign involving above the line and below the line initiatives. Centered on the creative thought that the start of everything is from Zero, the campaign would portray Super Zero as an enabler and a doorway for our customers to achieve their goals. The campaign would run for over a month.
[advt]MTS prepaid voice customers can avail this offer across India through recharges ranging from Rs.17 up to Rs.147 from a retail network of 1200 branded retail outlets and over 3 00,000 retail outlets.
| Recharge Amount | Benefit | Additional Benefit | Validity |
|---|---|---|---|
| Rs.17 | Unlimited MTS to MTS local & National calling. | 200 MTS to MTS local and national SMS | 1 day |
| Rs.47 | 2.4 lakh seconds MTS to MTS local calling and 60,000 seconds of national calling. | 200 MTS to MTS local and national SMS/ day | 7 days |
| Rs.147 | 2.4 lakh seconds MTS to MTS local calling and 60,000 seconds of national calling. | 200 MTS to MTS local and national SMS/ day | 30 days |
According to Leonid Musatov, Chief Marketing & Sales Officer – MTS India, said:
“We at MTS believe that mobile communication is an enabler. While for some it is the means to stay in touch with their loved ones, for others it is an essential business tool to ensure higher productivity. We have specially designed MTS Super Zero to empower our customers with the freedom to talk more and stay connected with their friends and business associates. I am confident that both our new and existing customers will find our Super Zero initiative extremely exciting as it enables them to make calls at as low as Zero Paisa”.
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