IMImobile “Make My Tunes” Based on Ringback Tone (RBT) Platform

IMImobile launched an innovative service ‘Make My Tunes‘ on its industry leading RBT (ringback tone) platform. The service has been launched by Aircel as  ‘Dialer Tune – Song Edit’. Aircel customers in Chennai & Tamilnadu circle can dial 5300053 and select their favorite section of the song as their RBT.

The same service can be made available to operators across the country.  This unique service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as Ringtone or dedicate the song to friends, providing a unified music experience to consumers.

This service can replace the conventional IVR based music services like Music on Demand, RBT discovery portal & Ringtone portals. This unique service can be offered to any operator as a stand-alone service connected to their existing RBT platform over standard integrations. [advt]

Vishwanath Alluri, Founder and Chairman, IMImobile, said,

“We at IMImobile constantly strive to create innovative, best in class services which enable service providers to enhance customer loyalty and create additional revenue streams. Make My tune is a shining example of IMImobile’s R&D and innovation pedigree made to work for the benefit of telcos, subscribers and content owners. CRBT is at a mature stage and this one of its kind service is  going to revolutionise and reenergize by giving 3 in 1 advantage of enhanced CRBT, Mobile Radio and Music on Demand to subscribers.”

The market size for RBT in India is approximately Rs 2200 cr and growing at a fast pace. Further Mobile Radio and Music on Demand form another  Rs 2000  cr of potential market. MVAS has witnessed unprecedented growth during these times of cut throat competition among telecom service providers and will continue its growth path. To keep up the momentum, the market requires continuous innovation such as Make My Tunes.

IMImobile is currently managing CRBT operations for multiple operators spread across the world covering deployments for GSM, CDMA and Fixed Line Networks.[source]

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