ICICI Bank has launched Interactive Banking Service Iciciative in association with Dish TV.
The service will enable Dish TV viewers to access information on ICICI bank products and services, bank accounts and deposits via their TV screen. The range of information also includes the EMI amount on various loans, eligibility criteria, documentation, time required for processing a request, and banks’ ATM/branch locators. The step will also help bank to advertise its brand to Dish TV viewers. [prwire]