ICICI Bank and Dish TV Launch Banking Interactive Service

October 10, 2008 General

ICICI Bank has launched Interactive Banking Service Iciciative in association with Dish TV.

The service will enable Dish TV viewers to access information on ICICI bank products and services, bank accounts and deposits via their TV screen. The range of information also includes the EMI amount on various loans, eligibility criteria, documentation, time required for processing a request, and banks’ ATM/branch locators. The step will also help bank to advertise its brand to Dish TV viewers. [prwire]

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DTH (Direct To Home) is the transmission mode by which satellite TV programming can be received at home. Currently there are six main DTH providers in India, namely Dish TV, TataSky, Big TV, Airtel Digital, Sun Direct and Videocon D2H. DTH is the primary alternative if you don’t want to depend on local cable operators. Since DTH signals come directly from the broadcast satellite to the consumer’s dish, it can even reach remote places. Feature comparison as well as price comparison chart is provided. […]

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