Dell has set up ‘Social Media Listening Command Center’ with the objective of boosting revenue and brand awareness at an alarming rate by listening to thousands of conversations about their brand, products and services on a global scale. [via zdnet]
“Dell uses the social media monitoring tool Radian6 to power its data collection. The center will track on average more than 22,000 daily topic posts related to Dell, as well as mentions of Dell on Twitter. The information can be sliced and diced based on topics and subjects of conversation, sentiment, share of voice, geography and trends”, says Mashable.