Blippar is free image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content. The service uses the latest image recognition technology to make the ad itself the trigger for the virtual content.
Blippar uses the camera in your smartphone/ tablet to recognise images that are ‘blippable’ and return a response. That response could be anything from a simple weblink or video play through to a competition, interactive game, poll, coupon and anything.
[advt]On opening the app and holding the phone up to visual ‘markers’, traditional print media, advertising and real-world objects can be recognised and instantly jump to life with exclusive content and interactive opportunities. Users can literally ‘pull’ information, entertainment, offers and augmented reality 3D experiences out of the world around them, simply by holding their phone up to a marker.
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