Acer launched five feature-rich multimedia handsets priced between Rs. 24,000 and Rs. 35,000. The Acer Tempo smartphones announced are Acer X960, Acer F900, Acer M900, Acer DX650 and Acer DX900. The phones are designed to deliver a seamless convergence of functionalities for both personal and professional use.
Of the five models, the DX900 is a dual-SIM phone while the DX650 is a dual-face design phone with touch screen on one side and finger-friendly keypad on other. The F900 and M900 mobile phones feature web browsing capabilities. The last model, X960 is positioned as an all purpose handset.
Initially Acer phones will be available in top eight cities, including the four metros, and then gradually expanded to State capitals and mini-metros. Before Diwali, Acer will be launching new smartphones with prices starting from Rs. 16,000.
Stating that out of the 70-lakh phones being sold every month, only one per cent or 70,000 phones are smartphones priced at over Rs. 15,000 that are mainly sold in top ten cities including the four metros. Acer is targeting 10 per cent of this market.
Acer smartphones are imported from Taipai. Acer had tied up with all top retailers including Croma and Reliance to retail Acer phones.