Airtel has introduced Start / Stop Service which provides Airtel customers an easy & instant way to activate or de-activate any Value Added premium service of their choice under one window of Interactive SMS session by sending SMS to the toll free number 121.

Airtel Start/Stop service enables you to view and manage all your Value Added Service service through an interactive SMS session. You can reply to the SMS with the number against the service which you wish to START or STOP. The Airtel Start / Stop service works from your pre-paid as well as your post-paid connection.

There is no cost to view the services under the Start & Stop menu, however to subscribe to any of the service under the Start menu, you’ll be asked to confirm your choice after the applicable charges have been mentioned. To Stop a service there is no cost.

The Airtel Start Stop service works from all mobile phones. For GPRS enabled services, Airtel live needs to be activated.

If the customer sends START to 121, then the service checks for all the subscription services not subscribed by the customer & presents those services through an interactive menu with numerical replies.

If the customer sends STOP to 121, then the service checks for all the services subscribed by the customer & presents them to the customer for further action.

To subscribe to a service or unsubscribe from a service, the customer has to reply to the menu message with the number mentioned against the service. Once the system receives a response from the customer, a confirmation is sought to avoid any confusion, post which a service is Started or Stopped. You will receive a confirmation message confirming the activation / deactivation of the service.

The popular services under Start & Stop option are:

• Hello Tunes
• Missed Call Alert
• On Demand Services
• Friends chat
• Cricket packs
• Astrology on Demand
• Phone Backup
• News / Devotional alerts / Jokes / Sports, Tips

Once you start the SMS session, the gap between your responses should not exceed 5 minutes. If you exceed this time limit, you’ll have to initiate the session again by sending Start or Stop.

You can Start or Stop only one service at a time. To activate / deactivate another service you will have to send start or stop to 121.

Every service has its own activation & deactivation time. This is mentioned in the confirmatory SMS you will receive.

Check Out Airtel Start / Stop Demo