Text Messaging (SMS) is the Most Important Feature for Cell Phone Buyers

According to a survey of cell phone users, buyers of new cell phones view the following as the most important features:

  • text messaging (73%)
  • camera (67%)
  • email capabilities (63%)
  • accessing the Internet (61%)
  • music (34%)
  • video capability (33%)

For the Indian mobile market, I would add LED torch light and FM Radio as another two important feature!

Fifteen years have passed since Neil Papworth in England sent the world’s first text message to a cell phone with the simple phrase of “Merry Christmas” to the person receiving the greeting on his cell phone, Richard Jarvis. Now text messaging is the most important feature of cell phones.

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But NY times has reported that, 82 percent of cellphone never used text messaging In the United States! But this is not the case in India, where SMS has gained popularity even with common village people.

41% of the survey respondents who use a cell phone with emailing capabilities said they send or check for emails one to five times a day. Almost 16% said they send or check for emails between six and ten times a day; 14% said the use their cell phone for emailing more than ten times a day, while 28% said they never use their cell phone for emailing.

Nearly 30% of the survey respondents said they use their cell phone for banking transactions or to check their bank account balances. Only 16% of the survey respondents said they use their cell phone to make credit card or mortgage payments.

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