Tata Teleservices Limited (TTL) announced integration of its wide range of mobile services and products under one common brand, Tata Docomo. Cutting across the CDMA and GSM platforms now all the network unde TTL will come under Tata Docomo. Tata Indicom customers will be migrated to its Tata Docomo brand from 20th October 2011.
[advt]TTL offers integrated telecom solutions under the brands Tata Indicom, Tata Docomo, Tata Photon, Tata Walky and Virgin Mobile India, and operates its wireless networks on both the CDMA and GSM technology platforms.
TTL’s Andhra Pradesh Circle Chief Operating Officer S Ramakrishna told:
The unveiling of the unified brand is being done across the country, adding the merger marks the company’s evolution from being just an access provider to a multi-platform telecom applications and solutions organisation, with one single brand–Tata Docomo. The company’s new portfolio of products, applications and solutions will allow consumers to access cutting-edge voice and data services, enjoy content of their choice and avail a host of solutions. As part of the new strategy, TTL is integrating many different market opportunities and empowering customer with a single-point brand interface for a seamless user experience. Telecom is going quite rapidly through fundamental shift towards usage of data and we too expect our non-voice revenue share to go up.
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