Samsung Electronics overtook Apple in the last quarter to become the world’s largest smartphone vendor by shipping 27.8 million smartphones in the last quarter, taking 23.8 percent of the market. Apple’s 17.1 million shipments, comprising 14.6 percent of the market, pushed the Cupertino, California-based company to second place. Nokia Oyj (NOK1V) maintained its third position. This result is revealed by Milton Keynes, U.K.- based Strategy Analytics.
Apple, which released its iPhone 4S this month, held the top spot for only one quarter after dislodging Espoo, Finland- based Nokia earlier this year. Samsung, based in Suwon, South Korea, has turned to Google’s Android software to boost sales of its Galaxy smartphones and tablet computers.
Strategy Analytics wrote:
“Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution. Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.”
The global smartphone market climbed 44 percent from a year earlier to 117 million units, Strategy Analytics said. Nokia dropped to 14.4 percent from 32.7 percent a year earlier.
In the wider mobile-phone market that includes lower-cost devices, Nokia maintained its top spot even after losing 5 percentage points of share, the researcher said in a separate statement. Its 27.3 percent kept it ahead of Samsung’s 22.6 percent, with LG Electronics third.
Chinese phone maker ZTE Corp.’s cheaper handsets helped it take 4.7 percent and overtake Apple for fourth place. Global market shipments climbed 14 percent to 390 million units, according to the researcher.
Samsung, also the world’s largest manufacturer of televisions, today reported record revenue from its phone division that helped mask a slump in earnings from computer- memory chips and panels.