Samsung has announced plans to release variations of its Bada operating system for tablet PCs and TV set-top boxes. Following the success of the Samsung Wave, the first smartphone to support the Bada operating system, Samsung is looking at the possibility of putting the operating system into other devices. Bada is still in its initial stages, with only 150 applications so far available to Wave users.
Samsung is also working towards creating an ecosystem like Apple’s iOS 4 and Google’s Android, and hopes that Bada will revolutionise the smartphone market worldwide. Samsung wishes to open a new market for its products similar to Apple. Samsung is hoping to create a community like Apple’s App Store, with the same 70-30 revenue split.
According to Justin Hong, Bada Platform leader, there are number of factors that influence the customer to buy a mobile, which includes its design, price, smartphone hardware and operating system.
The Wave 2 and Wave Pro are soon coming in the market with the latest version of Bada 1.5.