S Tel launched mobile services in Himachal Pradesh, with twin tariff plans of one paise a second and 50 paise per minute. S Tel will be launched in Bihar and Orissa in the next ten days. S Tel also plans to add three more circles by the end of the first quarter next year.
The company has licences for Himachal Pradesh, Orissa, Bihar, Jharkhand, Jammu and Kashmir and Assam circles. For the remaining 16 circles, the company is embroiled in litigation with the Department of Telecom (DoT) and the case is being heard by the Supreme Court. S Tel is also looking to participate in the forth coming auction for 3G mobile spectrum.
Besides a robust traditional distribution network, S Tel will leverage Non Traditional channels (NTCs) to make its products available at the consumer’s doorstep. NTCs will include business units such as insurance agencies, cable operators, courier services & Ground Panchayats that are characterised by high customer interaction touch points.
By year end, S Tel products and services will be accessible by more than 60% of the population in Himachal Pradesh spread across 50 cities & towns including Kullu, Kangra, Mandi, Baddi, Shimla, Bilaspur, Hamirpur, Parwanoo and Solan. Beyond this, we will also be present in 7000 villages.
The company has a host of VAS services packed with localised content that is relevant to its audience. Besides Astrology, Bollywood and Cricket & Sports, the portfolio of VAS services have tips on devotion (Gita, Bible, Gurbaani, etc), career & education (interview & exam tips) as well as female care (beauty, cookery, fashion, etc tips). S Tel has entered into an agreement with Indiatimes.com to offer rich localized content to its consumers.
In line with its promise to be transparent, the company will seek double consent of the consumer before delivering & charging them for VAS. Taking simple & transparent charging to prepaid customers a step further, the company will leverage sophisticated applications to eliminate top customer care complaints – Negative Balance & Partial Billing.
S Tel Pvt Ltd is a joint venture between Siva Group and BMIC Limited, a subsidiary of Bahrain Telecommunications Company (Batelco). S Tel is sharing the whole infrastructure with existing operators and has decided not to put up any tower of its own.