– BIGFlix Video-on-Demand, the largest Video-on-Demand website for Indian content (a division of Reliance BIG Entertainment), announced, its re-named version, with an objective to give personalized movie watching experience a whole new dimension for users across the world with utmost convenience anytime anywhere.

The company strongly asserts the outcome of the KPMG research report on Video-on-Demand and Streaming Media Consumption, which says that the consumption of on-demand media is on a constant rise and will continue to increase, with growth in streaming video and strong growth in video on demand. has gone a step ahead to create a more personalized connect with the users who want to access their favorite content anytime anywhere with Movies is all about one’s preference and Video-on-Demand is about what consumers want when they want to consume, hence MyBIGFlix is all about making this available for its existing and new users. There is a special feature, Playlist which allows the user to add his favourite content be it TV shows, movies, music videos, trailers from over 2000 movies and more than 100 television shows from content catalogue., earlier known as BIGFlix Video-on-Demand, is the broadband website of The website has over 2000 movies available for free-streaming and paid-download platform. The large content base includes latest and classic Bollywood movies, World movies and movies in 13 other Indian languages. Moreover, it has more than 100 Indian television content available through BIGFlix’s enhanced video streaming service. has made Indian cinema, television and music accessible to the 25 million strong Indian diaspora spread across the world.


Speaking on this occasion of re-branding to, Mr. Murtuza Kagalwala- Business Head,, said, “We are very glad to have taken this step to re-brand our broadband website to, where it’s all about my movies my way. The team has been constantly observing user behaviour with regards to movie entertainment watching habits on the internet and concluded with interesting key inferences. Another interesting report by KPMG says that digital media consumption jumped pretty dramatically in that time, from 6 hours and 14 minutes to 7 hours and 28 minutes over six months. September 2009 to March 2010; those that did prefer online viewing, were a vast majority at 93 percent, cited the availability of on-demand content as the reason they watched TV shows online ; and the ability to get content free was the second-most important reason, at 80 percent and the convenience of watching their factor anytime they want, at 73%. This definitely is a promising trend and we all will see it only grow at an unbelievable pace. We at, will have much more for our users to make it more personal in the coming months and take movie watching experience to a whole new level.”

Other changes include easier navigation and more user friendly and interactive features and have plans to make it more personalized with widgets on the website. The website currently has 10 million unique visitors month on month across the world of which 5-6 million unique visitors are from India with an average time spend of 110 minutes per user per month. [pr]

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