MTNL has launched the Mobile Couponing service for its GSM Customers over Short Code 53737. MTNL Mumbai will provide DISCOUNT COUPON through SMS in the following
categories:-
- Food
- Gifting
- Beauty & Health
- Accessories[source]
How to Use & Tariff of the Service
[advt]Customer has to send following given below Keywords to 53737 and reply (for choosing the Discount Coupon Categories) for the SMS options will be toll free.
| Category | Tariff | Keyword For Subscription | Keyword For Un-subscription | Frequency of Discount Coupon Received |
| Pay Per Use | Rs.3 Per Discount Coupon | Disc | Not Applicable | It is a pay per use service |
| Subscription 1 | Rs.10 Per Week | Sub wdisc | Unsub wdisc | One Discount Coupon will Received on Friday, Saturday, Sunday |
| Subscription 2 | Rs.30 Per Month | Sub disc | Unsub disc | One Discount Coupon will Received on each day for 30 days |
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